drowsysleepco | INSTAGRAM | MAY 29

Pinch me moment 💎 Our Swarovski®-embellished sleep masks are finally here. 1. Sam arriving at Swarovski HQ, excited to bring this collaboration to life. 2. Standing in the lobby, imagining all the possibilities. 3. Big decisions — crystals, designs, colours, and perfecting every detail. 4. The first Swarovski® crystal prototypes on the Drowsy logo. 5. Seeing the finished masks sparkle in the light for the very first time. 6. We launched yesterday. Less than 24 hours later, we’re almost sold out. This is what happens when you launch a truly limited-edition collection. Swarovski® is a registered trademark of Swarovski AG.