For us, comfort goes beyond stretch. It's the ability to feel good about looking good. From day one, we've chosen plant-based fibres for their natural comfort and performance, adding only enough synthetics to allow for a longer product lifespan. While this originally grew from a preference for fabrics without a sheen, years in, we're now on a purpose-driven mission to avoid using plastic fibres that shed microplastics into the ocean, whenever possible.
Synthetic or plastic fibres currently make up 15% of our fabric collection. Sourcing a natural alternate that’s easier on the environment, with strength to ensure longevity, is the end goal. Because while we can't tell you to stop buying pants altogether, we can offer a natural alternative that helps reduce our collective impact.
#DoMoreInDUER #earthday