effectdigital | INSTAGRAM | OCT 18

Invisible Women - Exposing Data Bias in a World Designed for Men - Caroline Criado Perez. "The gender data gap isn't just about silence. These silences, these gaps, have consequences." From the dreaded 'one-size-fits-men' approach to the medical trials that are putting women's lives at risk, @ccriadoperez's Invisible Women demonstrates that data bias isn't only an annoyance but also incredibly dangerous. On a more positive note, ultimately if we understand more about these biases then we have the power to do something about them and ensure that women are equally represented in data. A must read for anyone, men and women alike, whether it confirms what you already know or offers an entirely new perspective. We're looking forward to implementing the insights that we've learnt from this book and applying them to the way that we analyse data in the exciting work that we do. Send your book recommendations our way - we'd love to hear them! 📚 #effectdigital #digitalmarketing #bookreviews #lovewhatyoudo #advertising #data #databias #invisiblewomen