First of all, we want to clarify that no shade is thrown here to the brands who claim an extremely high concentration of plant extract, such as 80%, 90%, or even 100% green tea extract. I am sure if the US cosmetic regulations allow such practice, all the US brands would follow such claiming as well. If you have noticed, only South Korean brands are claiming such a high concentration of ingredients, that is because the Korean cosmetic regulations allow such claiming practice.
However, many brands that claim insanely high amount of plant extract, or ferment filtrate is using compound ingredient concentration instead of the general ingredient concentration. The purity of the high % is hidden and can be questionable, as consumers, we can only place our trust in the brand to actually use a good amount of the pure ingredient they are claiming. If products containing 80-90% ferment filtrates are using the pure raw material, then SK-II would be out of business. Read the post to find out more!
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