We aren't just another new clean and cruelty-free indie brand, nor a brand that is trying to push their product by excessive marketing. What makes us unconventional is our 6 product development (PD) pillars. Because we are glad to be part of your journey to greater self-care, we make sure to put in the effort and are passionate about engineering efficacious products. The 6 product development pillars we strictly adhere to are:
1. Treating every skin sensitively
2. Proactively protecting for skin equilibrium
3. Science-powered and wellness-inspired
4. Good formulation > ingredients & claims
5. Obeying the less is more rule
6. Effective yet affordable
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