Hyaluronic acid may not be the newest or flashiest ingredient around, but it’s tried, tested and seriously good for your skin! Firstly, don’t let the word “acid” trick you. Hyaluronic acid isn’t harsh or skin-stripping, in fact, it’s the exact opposite—a powerful humectant (aka moisture-binding ingredient or water loving molecule) that keeps skin plump, super hydrated and refreshed. We have placed this beauty in e s m i foundation. LAUNCHING THIS MONTH!