ethiqueworld | INSTAGRAM | MAY 01

Keep brassiness and yellow tones at bay with our purple Tone it Down haircare range 💜 These clever little bars are full of gentle ingredients that are just as effective as your conventional toning hair products. You'll find loads of antioxidant-rich babassu oil, and luxurious jasmine oil for sparkly shine as well as beetroot extract for extra colour power (you won't find petrochemical-derived dyes either). Each shampoo bar is equivalent in concentration to three bottles of 350ml liquid shampoo and five bottles for our conditioners bars, lasting an average of 80 washes… that's some serious value right there. Treat your blonde or silver locks to some solid, natural goodness without the plastic 💁‍♀️