Hey, Pinkalicious 💖 Our award-winning block of salon-quality goodness is lightly scented with tangy pink grapefruit oil and creamy vanilla. Pinkalicious was originally a limited edition bar created in celebration of our 5th birthday, but it was so popular we decided to keep it around in our permanent line up! It works best for those with normal hair (hair/scalps that have balanced sebum production) and pairs beautifully with our Wonderbar conditioner for a solid match made in heaven 😍 Let us know in the comments which Ethique shampoo you tried first? #giveupthebottle