ethiqueworld | INSTAGRAM | MAR 20

Who said solid shampoos can't get the foam party started? 🎉 @va5ht1 is not only impressed with how well our solid shampoos cleansed her hair, but she is here show off how much our solid shampoos lather. 🧼 Getting the party started is easy: swipe the bar through your wet roots, pop the bar down and lather up with your hands 🚿Nicely done - you've just just #givenupthebottle! 💃 Pro tip: applying the bar directly to your roots is more effective than lathering between your hands. The surfactants (foaming ingredients) in the bars end up binding with the oils in the hand as well, rather than just the oils in your hair, so you’re pretty much washing your hands!