ethiqueworld | INSTAGRAM | MAY 10

Say hello to our little blue hearts 💙 All our offcuts get a second life at Ethique, and we begin this by smooshing any imperfect, or underweight pieces together in a big vat (like our multipurpose Tip-to-Toe shampoo and shave bar pictured here). They're then melted down and made into these adorable heart-shaped minis, perfect for trial and travel! Repurposing is a key step in eliminating waste and ensuring our NZ made bars have as little impact on our planet as possible!