ethiqueworld | INSTAGRAM | JUL 02

We’re kicking off the weekend with a bang! We have now prevented 11 MILLION plastic bottles from being manufactured and disposed of in landfills all around the world thanks to you 🥳 Nearly nine years ago, @briannemwest made the very first Ethique shampoo bar (Mintasy) with the goal of one day being able to save 1 million plastic bottles from ending up in landfill. Look at where we are today! 🎉 Thank you for all your support, we truly could not do this without your commitment to #giveupthebottle and join our plastic-free revolution. Every choice we make has an impact. It’s time to #thinkoutsidethebottle 💚 #plasticfreejuly