Toxic-free, natural, non-tox and low-tox. The longer we stare at the shelves in stores, the more we notice these claims used by brands, (especially when it comes to skincare) but what do they *actually* mean?
Does clean beauty mean that it's better for your skin, does natural mean that the product is safer, and what even is a toxin? Ethique CEO & founder, @briannemwest is here to break down what these terms mean so that you can make the right purchasing decisions for you 💚
Keen to find out more? @theecowell and Michelle at @labmuffinbeautyscience & labmuffin.com have some great resources for extra reading!