ethiqueworld | INSTAGRAM | OCT 04

We get called a lot of things. "Awesome!” is one of the most common. "The soap people" is another. But despite the fact that our solid bars look like soap, almost all of our bars (like our best-selling shampoo and face cleansers) are actually soap-free! What people reeaaally mean is that we’re the bar people. As in, everything we make is in a (plastic-free) bar form! But being plastic-free is only a small part of what we do for the planet. Keen to learn more? @briannemwest, our Kiwi founder and CEO, explains all the goodness that you're supporting every time you #giveupthebottle. P.S. We're now on a mission to rid the world of 1/2 a BILLION plastic-bottles from being made or disposed of in landfills around the globe by 2030, all thanks to your help! πŸ’šπŸŒŽ