Over 17.6 million litres of water saved so far!💧

The lightbulb moment that inspired Ethique was when @briannemwest dropped a bottle of shampoo in the shower and realised how ridiculous it was to have a bottle of shampoo contain so much water. Especially when used in a room FULL of water.
Water is wasted throughout the entire manufacturing process: from the product itself (most shampoo and conditioner bottles contain 70-95% water) to the plastic bottles they come in– one HDPE 350ml bottle. The size of a typical bottle from the supermarket requires 700ml of water to make.
In just over nine years, you’ve helped us save over 20 million single-use plastic bottles from ending up in landfill, saving 17.6 million litres of water 🤯
Thanks to your help, our #giveupthebottle revolution is far from slowing down. Our next goal: half a billion plastic bottles saved by 2030 💚
Help us celebrate #worldwaterday every day by heading to the link in our bio and learning about how we’re tackling the plastic crisis one bar at a time.
#shampoobar #plasticfree #regenerativebusiness #shampoo #conditioner #crueltyfree #vegan #climatepositive #palmoilfree #compostablepackaging