ethiqueworld | INSTAGRAM | FEB 28

Ready to #giveupthebottle? Hereโ€™s a little BTS of our minis being made for our brand NEW Discovery Packs! ๐Ÿ’š All our offcuts get a second life at Ethique, and we begin this by smooshing any imperfect, or underweight pieces together in a big vat (like our Guardian solid conditioner bar pictured here). They're then melted down and made into these adorable heart-shaped minis, perfect for trial and travel! Repurposing is a key step in eliminating waste and ensuring our products have as little impact on our planet as possible! Head to the link in our bio to learn all about our brand new Discovery Packs and how they can help you ditch single-use plastic in your bathroom for good ๐ŸŒ #shampoobar #behindthescenes #plasticfree #ethique #conditionerbar