Take the Everist Challenge!
STEP 1: Go to your bathroom.
STEP 2: Take a look at the ingredient list on the back of your shampoo bottle.
STEP 3: If the first ingredient is water, have a good think about whether that makes sense.
Ingredients appear in order of concentration and most shampoos are 70-80% water. Here's our list of clean, plant-based ingredients:
Vegetable Glycerin (natural humectant to hydrate hair), Sodium Lauroyl Glutamate (gentle cleanser), Aloe Barbadensis (Aloe Vera) Leaf Juice, Sodium Cocoyl Isethionate (gentle cleanser), Citrus Aurantium Dulcis (Orange) Peel Oil, Propanediol, Glyceryl Caprylate/Caprate, Emblica Officinalis (Amla) Fruit Extract, Sesamum Indicum (Sesame) Seed Oil, Brassica Campestris (Rapeseed) Seed Oil, Rosmarinus Officinalis (Rosemary) Leaf Oil, Salvia Sclarea (Clary Sage) Oil, Mentha Piperita (Peppermint) Oil, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Sclerotium Gum, Lysolecithin, Xanthan Gum, Pullulan, Citric Acid.
Why ship plastic bottles filled with water around the world? Especially when a concentrate gives you your best hair ever. Sign-up at helloeverist.com to be one of our original Everists - pre-orders open in one week! (You can also DM us if you want the inside scoop 🤫).