You probably haven't heard of a shampoo concentrate before. That's because we invented it. Traditional shampoo (and conditioner) is at least 70% water. So basically, you're paying to ship plastic bottles of water around the world. This didn't make sense to us (especially when you use it in the water of your shower). Yet finding the right solution to this problem was not as obvious. We found shampoo bars to be messy, powders clumpy and performance has always been our No1. After many (many!) failures, we created the first shampoo and conditioner concentrates. 100% pure, active ingredients. Zero water. Creamy paste texture that is 'activated' by the water in your shower. Our first step to making eco easy. #HelloEverist #comingsoon #patentpending