An Everist is an eco-optimist. They embrace innovation and blue-sky thinking and they consider the for*ever* impact they'll leave on this planet. They care about the environment and our collective health and well-being, but they still want their hair to look great (hey, us too!). They're not into judgey environmentalism and value progress over perfection. They don't take themselves too seriously and acknowledge you can both want to be a good human and want good hair. If you know any Everists, tag them below. 👇#helloeverist