Most shampoo, conditioner and body wash is more than 70% water. We took out the water and concentrated down all the good-for-hair-and-skin-ingredients into water-activated pastes that are 1/3 the size, significantly reducing the carbon footprint. Why ship the water when you're using them in the shower? 🚿
By removing the water, we were able to add in a conditioning base of skincare ingredients like aloe vera and vegetable glycerin. If you've never experienced the volume and shine you get after using a shampoo concentrate, it's a must try! #helloeverist