How much aloe vera is really in your 'aloe shampoo'? For us, it's not 0.2%, it's ✨ 20% ✨ Along with vegetable glycerin, it's what makes our concentrates 'wet' and helps them give that deep, satisfying cleanse without stripping hair and scalp. Curious about how your shampoo compares? Look at the ingredient list. Whatever is listed first is present in the highest concentration. #helloeverist