Since the day we launched Fashercise, we’ve been very passionate about being an inclusive brand. We wanted to create a company that supports women throughout their journey to health and happiness, whatever their age, size or workout. Whatever it is that makes a woman feel beautiful and confident on the inside and outside, we want to be a part of.
For years, this has been an ethos we strongly believe in, but we haven’t been able to offer to our customers. In this industry, curvy women have often been left behind in the stylish activewear stakes, and this is something we’ve been working on fixing for a long time. The perception of what fitness is, is changing, and we feel that the industry is finally catching on: yes, some fit women might have six packs, others have booties and boobs. We believe that fitness is no longer defined by size.
Behind the scenes, we’ve been talking to our brands for quite a while about adding additional sizes to their offering, many of whom will be doing so in the near future. We’ve also been on the hunt for gorgeous new brands to join our little family. Today, we are so excited to finally be taking a big step forward, as we launch our first ever Curve label, @rainbeaucurves .
Technical, functional, affordable and packing a ton of sass, Rainbeau is just the first label to join us on our journey to make stylish activewear available for every gorgeous girl out there. We can’t wait to help create a change in this industry we love so much and support women of all body shapes to reach their happiest selves!
Alex & Cam
#stylishlyfit #curvyfitness #everygirlfit #chicksgetfitdone