Note from our Founder, Michael 🐾
A French bulldog named Leo—the heart-tugger that inspired Floof—had his fair share of battles with skin issues. Searching for gentle, effective, and easy-to-use products to care for his skin at home felt like navigating a maze. Products with harsh chemicals exacerbated Leo's skin problems, while all-natural alternatives, despite their promise, underperformed and left a bothersome residue that led to flaking and itching. It was time for a change!
Together with our brilliant vet dermatologist, Dr. Jennifer Schissler, and an expert team of chemists, we've created a high-quality, premium line of skin health products for dogs. Our mission with Floof is to transform the way we approach at-home skin care. We've spent over a year formulating products that make taking care of your dog's skin impactful, enjoyable, and most importantly, effective.
As we approach our launch on Monday, my heart is full of gratitude for your unwavering support and patience. I'm eager to share Floof's innovative range, specially designed for you and your dog. After all, love is more than fur deep. Let's join paws and change our dogs' lives—one floof at a time 🐾