Why did we work with linoleum for our new product? It’s natural, SO soft, & extremely durable (not to mention beautiful!). There are only a few places in the world that have the capabilities to manufacture linoleum. The process takes several months from start to end, culminating with a drying period of 14-20 days (like cheese!) in chambers that have the capacity to dry up to 22 miles (not like cheese!) of linoleum at a time. #floydfactorytour #launchingnextweek