Folklor: rooted in history, but fuelled by a sustainable future.
A brand that was inspired by forming connections between people and the beauty of storytelling.
We are where we are today because of our respective families. And Folklor, was inspired by mine.
My maternal grandmother is Marsha Folk and L’or is the French word for gold. Through artifacts of precious metals and stones, we are able to share in a piece history. My grandmother Folk has shared bits of herself and our relatives before her, as she went over the origin stories of her jewels with her children and grandchildren.
Each story brings me closer to her, as I absorb knowledge of my family through her storytelling; the golden artifact the projector, and the stories its film.
As we become more connected to the past, we become more conscious of the future. One that is a lot more green, with a lot less pollution and prioritizing people and their stories.
Through Folklor, you can do all that good stuff while also swaddled in jewels. Not bad.