In 1980, an agency called TBWA made an ad for the Swedish vodka brand Absolut featuring the bottle with a halo above it and the words "Absolut Perfection." written below.
The ad was an instant hit and ignited one of the most iconic ad campaigns ever. Years later, Absolut began the brand's "Cities" series.
By the time the campaign ended in the mid 2000s, Absolut had created more than 1,500 ads and drastically increased its U.S. sales from 10,000 cases in 1980 to 4.5 million in 2000.
Absolut is more than a benchmark for success, they are the brand that gave us the first indication we were onto something special. They introduced us to the world at the Official 2020 Grammy afterparty with a cocktail called, “fras Says Relax”. (Elyx, Lillet Blanc, Passionfruit, Thyme, Lemon and fras Organic Hibiscus Iced Tea). People say it was delicious. We’re looking forward to building on their praise.
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