We are Gem. We’re still kind, it’s just not in our name anymore ✨ We are undergoing an exciting brand refresh and we wanted to share it with you all. We emerged into the beauty industry with the drive to disrupt and redefine the future of oral care, and we did this by kicking toxic to the curb, focusing on natural, innovative formulas, and changing the way you think about your brushing routine. You could say our brand is a GEM 🙌🏼 Over the last 12 months we’ve solidified our status and embraced our community, but as we grow, so does our brand. We will no longer feature kind in our naming conventions, but we maintain kindness as one of our core values ~ 🕊🤍✨