Dentist - Driven. Elevate your oral care with all natural formulations, backed by dentists. With hero ingredient Hydroxyapatite making waves, say goodbye to sensitive teeth and hello to a healthier and whiter smile ~ One study, published in the Journal of Dentistry found that toothpaste containing hydroxyapatite revealed higher remineralising effects compared to amine fluoride toothpastes 🙌🏼