We took out Sodium Lauryl Sulphate (SLS) and replaced it with a sulphate-free, naturally derived alternative: Sodium Menthyl Cocoyl Taurate 🔥 Derived from coconut, this mild surfactant has very low irritation potential, unlike SLS. It still has a high cleansing performance and produces a creamy foam. Foam is critical, as it helps the paste to access all teeth crevices and loosens plaque and food particles so that they can be brushed away with ease 🙌🏼✨