Gem is delicious, non-toxic toothpaste, made in Australia, with ingredients you can actually pronounce. We took the bad stuff out of regular toothpaste, like SLS, triclosan and titanium dioxide... and filled it with the good stuff, like earth minerals, natural oils and even an oral probiotic. We are a new paste for a new generation, science-backed and ready to change how you feel about your daily brush 👋🏼👋🏼