We replaced fluoride with an ingredient called Hydroxyapatite, a gold standard in Japan for over 40 years! This little dentistry darling is the main stuff teeth and bones are made of. It’s naturally restorative (repairing and re-mineralizing tooth enamel with calcium and phosphorus) and helps to reduce tooth sensitivity. And most importantly, it’s 100% bio-compatible and non-toxic. Hydroxyapatite (hydro-oxi- appetite) is a proven alternative to fluoride. It may be hard to pronounce, but this mineral is easy to love ✨