gem.au | INSTAGRAM | APR 10

From concept to aisle… sweetness is being served at @walmart 🍰🛠️ What starts as a sketch becomes a full sensory moment - our Walmart end cap, brought to life by a team who live and breathe every detail. From fragrance-first storytelling to every shelf, sign and finish, this one’s been crafted, refined and perfected behind the scenes. A milestone moment for us, and just the beginning of bringing Gem to more aisles, more rituals, and more routines ✨🛒