all of these people have something in common: we started working with them because they felt genuine. some of them got our attention by tagging us in an amazing photo, some of them reached out to pitch an idea that we loved, some of them asked us to come surf, & some of them have just been consistently loving our brand for years so when we included them in a project they killed it. these are GB people. genuine, creative, organic connections. our fav kind of ppl to work with 💘 PROOF: creativity > followers.
xoxo, GB