A few months ago we launched a campaign video to introduce our new name Urth, and what the name means for us as a brand. Now up in the magazine, Urth’s Creative Director Minnie Piccardo shares the inspiration behind the campaign video, what the process looked like from start to finish and some highlights on set. 🎬 — Head to the link in our bio to see it.
#urthbts #behindthelens