We know NFTs can be polarising, but we believe they’re the future of art —
After 18 months of research, we decided we would only offer NFTs if we could uphold our commitment to making a 10x greater positive impact through tree planting.
We're aware of the environmental impact of NFTs, and it's not something we take lightly. But we also see the undeniable potential they have for artists, making art a more viable career for many. Especially for photographers.
As a team, we very much believe in progress over perfection and we've worked to create a solution that embraces the future and minimises the cost to the environment. We want to be fully transparent as we continue to find solutions to reduce our impact in this space and make use of new technologies and their capacity for good.
This is where we see art heading, and our mission to lead with quantifiable action is stronger than ever.
Do you have questions about NFTs? We want to hear your thoughts in the comments.