"If you're not doing something original then you're going to get lost in the source." - Spike Lee, Film Director.
New Eras presence on the field may be what got them noticed, but it was New Eras entrance into the fashion world that set them apart. It began in 1996 when film director Spike Lee contacted New Era with an unusual request – a scarlet red Yankee cap. At that time, producing MLB caps outside of team colors required special permission. Several were produced and Spike wore the cap to game three of the 1996 World Series in Atlanta. The rest, as they say, is history. That moment served as a catalyst to create licensed product in fashion colorways, allowing New Era to bring you the biggest and most diverse headwear in the world. Now New Era want you to separate yourself from the pack. Find a cap that speaks to you.