helloapparel | INSTAGRAM | NOV 23

Real talk. At this point, many of you are aware of our two biggest sales of the year.. Offering 40% OFF with FREE SHIPPING on just about everything in the store has come to be expected around the 4th of July and Thanksgiving each year, but we’ve been thinking.. Are these huge sales really a good thing? After 4 years in business, we think maybe not. Sure, the sales give us an opportunity to unload a bunch of inventory in a short period of time and at such deeply discounted rates, the participating shopper is obviously excited at the time.. But what does this say about the value of our brand every other day of the year? What message does this send to our every day customer paying full price? Not a very good one, we’re afraid. So we’ve decided to spend 2017 focusing more on the quality of our products, the relationship with our customers through our new rewards program, forever free shipping on orders over $50 and many other exciting new offers and giveaways we have planned down the road. So with that said, Death of a Sale, Man will be our final mega-hurrah. At least 40% OFF just about everything except the new holiday stuff and FREE WORLDWIDE SHIPPING on all orders, Thanksgiving 9pm PST. Set your alarms! Goodnight. P.S. We will continue to maintain our ongoing 50% off “stragglers” clearance section and offer random promo codes and other incentives throughout the year.