It was really hard to lay down this idea in less than one minute. BUT, here's the thing. ⠀
I see too many people outsourcing critical pieces of their business such as marketing because "They don't know anything about marketing". This is dangerous... Nothing short of dangerous. If you don't know ANYTHING how will you know if you're getting a good service or good value for money? You should at least learn and implement the basics so that you have an understanding. Then you can outsource with confidence and know when you're getting a good service or otherwise.