Don't be different for the sake of it. Call me pessimistic but I think it shines through when a business just lays down some random ambit claim about something when it's clear they're just trying to stand out. ⠀
If you focus on being good...really good then you'll be OK. No need to be the Hip Hop Wrapper Window Cleaner. Even though that would be pretty cool. Seriously, it would be cool. :-)