icebreakernz | INSTAGRAM | JUN 27

This month, 45,559 people put their tee to the test. Together, they ran 674,424 miles over 7 days, without washing their t-shirt once. Why? ⁠Washing synthetic clothing releases plastic microfibers into the ocean - up to 700,000 in one full wash. Today, microfibers make up 85% of human-made debris on shorelines around the globe. Natural fibers, like merino, are soft, breathable and odour-resistant. This means you can wear them more than once between washes, so you can stay active for longer and use up less of the planet's resources. Will you move to natural? ⁠⠀ #teesforgood #movetonatural #7daychallenge #1tee7days0washes.⁠⠀