Explorers, athletes, adventurers and weekend warriors have come to understand something very important. High quality wool clothing can be the difference from comfort and discomfort, it can be the difference from a good or bad camping adventure, and it can even make the difference between life and death. For you see, one of merino wool’s most incredible qualities is that it keeps you warm when wet. Whether it’s the sweat from your exertion or falling in the water, it keeps your body temps regulated. It’s for this reason that we wear Icebreaker gear on every project. It’s what we wear on every trek. It’s what’s next to our skin on sea-kayaking expeditions under our dry-suits, it’s what’s on our feet, and it’s what we wear when back-country skiing, snowboarding, rock-climbing. We always take two IB tops and two bottoms and two pairs of socks. One set for the day while doing our adventure sports, and one set for evenings when we’re in camp. It’s what we wear to #LiveWild.
@expeditionersbella captured this photo of me (@theexpeditioners) high up Wedgemount Lake early morning on #TheBCProject. We hope you are enjoying our takeover— stay tuned for more!