icebreakernz | INSTAGRAM | NOV 26

(5/5) “I’ve been a photographer for about 15 years. When Tim started the transition into regenerative agriculture practices, I knew that we’d want to look back on where we started to remember how far we’d come. The more I dug around, the more I realized how many farmers are doing incredible things, and it brings you a lot of hope and energy. “This year I toured around the country visiting farmers practicing regenerative agriculture to tell their stories through photography. It was an amazing experience. From this I am holding interactive photography exhibitions to bring awareness to this movement, bring hope to consumers and farmers, urban and rural, by telling positive farming stories. We’re getting more educated as a population. And that’s my aim with my photography - that it speaks to consumers and shows them that there is a choice and farmers are doing amazing things. And by buying icebreaker or regeneratively farmed food, be it meat or vegetables, that you too can help.” @camillarutherford_photography