What’s better than sustainable? Regenerative.
We're a partner of ZQRX, a regenerative wool platform set up by The New Zealand Merino Company. The platform helps us to ensure the merino in our clothing is grown using regenerative principles, to protect the growers, animals and the land involved.
Simply put, regenerative means leaving the land better than we found it. The intention is to draw down carbon from the atmosphere, boost soil health and ramp up biodiversity.
Ultimately, regenerative agriculture is about creating a better, kinder, more positive future for the planet.
#movetonatural
#GiveMoreThanYouTake
#ZQRX
#RegenerativeWool
@nzmerinoco @discoverzq