In 2018, we started our plastic-free journey. At the time, 84% of our fibres were natural or plant-based. In 2020, we made a commitment to be “plastic-free by 23”. Today we stand proudly at 96.14%.
While we acknowledge that we haven’t reached the coveted 100%, we take immense pride in the remarkable strides we’ve made. This accomplishment exemplifies our significant progress in transitioning to plastic-free fibres.
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