From Europe to New Zealand.
As part of our New Zealand Trip Incentive, six lucky winners from across Europe embarked on a six‑day journey through the homeland of our merino wool.
From iconic landscapes to the people and places behind the fiber, the experience offered a direct connection to our brand’s heritage - visiting merino stations, learning the art of wool‑classing and gaining a deeper understanding of what truly sets our brand apart.
Beyond the farms, the itinerary included outdoor adventures such as high‑country hikes, kayaking, horse riding and moments of quiet connection with the land.
More than a reward, this initiative was designed to build authentic connections, translating our heritage and brand values rooted in the origins of natural performance apparel into a real, shared experience.
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