WATERLESS TECHNOLOGY.
Why did we choose to make all our skincare range completely waterless?
💦EFFICACY/CONCENTRATION - By avoiding added water, ingredients maintain their integrity, efficacy and potency without any unnecessary additives. This means that the active ingredients in waterless skincare products like our Collagen Protect Oil, are more potent, more concentrated, deliver better results, and *hallelujah* go easier on your wallet in the long run.
💦MICROBIAL PROTECTION - When too much water is added to the skin’s microbial environment, it will repel your own natural oils and disrupt your natural balance.
Additionally, water evaporates and when used in skincare, evaporates from your face, taking everything else, including all of your skin's beautiful, healthy oils with it (a hard no from us).
💦NATURAL LONGEVITY - Using waterless products with a longer shelf life has a number of sustainable benefits as well: Your products last longer, lowering your waste, consumption and contribution to the staggering plastic waste on our planet.
Going water-free with your skin care acts as a small step in preserving this vital and diminishing natural resource.
The moral of the story?
Keep it simple.
Keep it clean.
Keep it concentrated.
Keep it waterless. xo