Echinacea is MediHerb’s earliest herbal medicine quality story and the origins of the Quantified Activity program.
When @mediherbaus first started manufacturing in 1986 there was confusion in the global herbal industry over what constituted authentic Echinacea.
Echinacea angustifolia and Echinacea purpurea were routinely being substituted by unsuspecting manufacturers with another herb, Parthenium integrifolium.
MediHerb understood that alkylamides were important for the efficacy of Echinacea and began to investigate methods to quantify the alkylamides along with other important compounds such as cichoric acid. At the time, there was no published test methodology for alkylamides and the process of developing the high-performance liquid chromatography (HPLC) methodology took MediHerb a number of years.
The solution implemented by MediHerb to guarantee supply of authentic Echinacea led to the development of the Quantified Activity program which exposed the Parthenium/Echinacea substitution and helped establish MediHerb’s credibility in the herbal industry.
Learn more about the MediHerb Echinacea quality story at https://mediherb.com.au/en-au/our-echinacea-story
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