The first China International Consumer Products Expo (CICPE) was held in Haikou, Hainan province from May 7th to 10th.
More than 2,600 global brands from 70 countries and regions participated in the Expo, which attracted more than 240,000 visitors. Chinese government attaches great importance to the Expo and President Xi Jinping sent a congratulatory message to the Expo before the opening day. With the launching of Hainan Free Trade Port, cross-border brands have more opportunities to expand business in the market.
With substantial support by Austrade, Integria Healthcare (IHC) China Team were invited to the Expo with exhibiting Thursday Plantation and Thompson’s products together with many other Australian brands. CICPE is a significant opportunity for IHC China presenting both brands to the government, e-commerce platforms, offline duty-free stores and whole-sale platforms. The team had several in-depth communications with potential customers for future business with the introduction of Austrade. Both brands also had participated in live streaming online to face to consumers directly.
At the booth, hero products were being exhibited and highly welcomed by all the audience. Consul General of Australian Consulate Guangzhou, Michael and Austrade Commercial Counsellor, Jessica gave both brands full of praise, which built confidence for China Team to future business. As follow up, IHC China team will contact all the potential partners for more and better business opportunity to master the market in the coming years.
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