Integria are thrilled to announce that our retail brand Thompson’s has won the Best PR Campaign Award for their World Herb Day activation at the CHP Australia Self-Care Excellence Awards.
The partnership between Thompson's and Chemist Warehouse brought the celebration of World Herb Day to Australia for the very first time. Over 300 attendees, including media, key opinion leaders, and consumers, gathered at The Grounds' Linseed House for an empowering and educational afternoon dedicated to health, healing and herbs.
It’s a real testament to receive industry recognition for this campaign, which was a first for the brand. Some of the winning factors mentioned by CHP Australia were clear SMART objectives, an innovative experiential idea, and strong integration across multiple media touchpoints.
The campaign was a truly cross-functional and collaborative initiative, so a big thank you to everyone who was involved.
Learn more about our brands at integria.com.
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