I used to feel guilty about my creative process...How I would unapologetically consume other people’s “already made” ideas and “take” the ones I liked the best. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
When creating the ISM backpack, there were details that designer bags had that I thought needed to exist in our bag. Like the details on a handbag’s handle or the way that a leather trim can intricately blend into another material’s texture. I saw the same opportunity in tech backpacks and all of the thoughtful features that existed in these bags to make carrying our electronics a whole lot easier. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
All of these great ideas were already out there... so when combining them together it didn’t feel like I was creating anything groundbreaking. I looked up to muses like Rei Kawakubo or Dieter Rams who seemed to always be pushing the boundaries in newness and creativity. The backpack didn't feel special like that.
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But... as the bag started to get in the hands of people who loved it for what it is, I realized that every creation doesn't have to be completely new. For thousands of people that wear an ISM backpack, one of the reasons I think they like it is because we took an existing silhouette and combined recognizable parts to create a new whole. 1 + 1 = 3. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Through this, I learned that everyone's creative process is different. At ISM, we'll always be about making things better -- not by reinventing the wheel, but by making something that 10% better by figuring out what people want and how to be thoughtful in designing solutions for them.
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// 📷:@minorstep
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