Do you feel more creative in coffee shops? I know I do -- the idea to create the ISM backpack actually came during a caffeinated work session at the @joeandthejuice in San Francisco.
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Turns out research has shown a moderate level of ambient noise does actually boost creativity for most people. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Researchers Ravi Mehta, Juliet Zhu, and Amar Cheem conducted 5 experiments on this subject and found that a moderate (70 dB) versus low (50dB) level of ambient noise enhances performance on creative tasks and increase the buying likelihood of innovative products. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Thanks for justifying my expensive coffee habit.
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Here's a link to the article: https://www.jstor.org/stable/10.1086/665048
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// 📷:@tsunyuen
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